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The Permanent Makeup Company · Luxury Boutique Clinic · Lytham

Permanent makeup that evolves beautifully with you.


Whether you’re considering permanent makeup for the first time, maintaining beautiful results, seeking expert correction or beginning again after removal, you’ve found a clinic dedicated exclusively to every stage of permanent makeup.

Every treatment is personally carried out by founder Helen Walker, combining specialist experience, advanced techniques and carefully selected technologies to deliver bespoke treatment and exceptional standards of care.

Established 2016
Level 4 Removal Qualified
Botched Ink® Trainer
Multi-Award Winner
Established 2016 Level 4 Removal Qualified Advanced PMU Specialist Multi-Award Winner Free Consultation

Sound familiar?

Perhaps you’re here because…


Every client joins The Permanent Makeup Company for a different reason. Some are considering permanent makeup for the first time. Others are looking to refresh existing results, correct previous work or begin again after removal. Wherever you’re starting your journey, we’re here to guide you with expertise, honesty and bespoke care every step of the way.

You want beautifully natural permanent makeup that doesn’t look obvious or “fake”.

You’re experiencing hair loss, or have noticed your brows no longer feel as full as they once did.

You want the reassurance that your treatment will be carried out using carefully selected, advanced technology.

Your existing permanent makeup needs refreshing, or no longer reflects how you want it to look.

Previous permanent makeup has faded, changed colour or lost definition.

You’re considering removal or correction but don’t know where to begin.

You’ve been advised that your skin is oversaturated with old pigment and would benefit from removal before beginning again.

You want an experienced specialist to guide you and personally carry out your treatment.

You’re unsure which treatment is right for you and want honest, expert advice before making a decision.

Every journey is different. That’s why every consultation, recommendation and treatment is tailored entirely to you. Guided by expertise, honesty and bespoke care, we’ll help you choose the right path to achieve the most beautiful long-term result.

One clinic, every permanent makeup solution

The Permanent Makeup Company Journey

Every client joins us at a different stage. Wherever your journey begins, every treatment is bespoke, every recommendation is tailored, and every step is guided by expertise.

… and the journey begins again.

Treatments

Explore our treatments.

Specialist Service

Yellow Brow Rescue

Specialist treatment for yellow, orange or resistant pigment following laser removal, helping clients move safely towards beautifully recreated permanent makeup.

A client in consultation at The Permanent Makeup Company

Not sure which treatment is right for you?

Start with a consultation. We’ll guide you.

Helen will take time to understand your goals, assess your existing permanent makeup where appropriate, talk you through every suitable option and recommend the treatment that’s genuinely right for you — even if that means advising you not to proceed.

Book a Consultation

Chemotherapy & Alopecia Brows

Losing your brows to treatment or a medical condition? We’re here to help restore them naturally.

Helen supports clients before, during and after chemotherapy, as well as those experiencing alopecia and other forms of medical hair loss. Whether defining soft, natural brows ahead of hair loss or gently restoring them afterwards, every treatment is tailored to the individual.

Every appointment is private, unhurried and delivered with compassion, working alongside your medical team where appropriate. It all begins with a gentle conversation.

About Chemotherapy & Alopecia Brows

Before you choose anyone

Not all permanent makeup is the same.


Poorly done PMU can look unnatural, age badly, or take years to remove.

The difference is technique, design, and experience. Choosing an experienced permanent makeup artist matters — for results that age beautifully and look natural over time.

A Free Guide From

The Permanent Makeup Co.

12 Things

to Consider When Choosing
Your Permanent Makeup Artist


Helen has put together a free guide — The 12 Things to Consider When Choosing Your Permanent Makeup Artist. Real questions to ask, what to look for, and the warning signs that should make you walk away.

Client Stories

Results that speak for themselves.

★★★★★
"Helen is knowledgeable, professional and above all, 'gets it'. Natural-looking, perfectly shaped eyebrows that last all year round. I had a problem with non-existent eyebrows — not anymore. So pleased I trusted the lovely Helen."
Kathryn · Manchester · Naturally Defined Brows™
★★★★★
"Thank you so much for my brows — I love them. You listened to how I wanted them and shaped them perfectly. You are very talented and I'll be recommending you to all of my friends."
Dolly · Liverpool · Naturally Defined Brows™
★★★★★
"I had my lip liner done yesterday and I am really pleased. Helen is very professional and provides great advice and aftercare. She chose a natural pink colour that matched perfectly — better shape without lip fillers."
Melissa · Manchester · Naturally Defined Lips™

★★★★★
Trusted by hundreds of clients — with 186 five-star Google reviews.

Recognition

Recognised by the industry.


Recognition for excellence in permanent makeup and client care.

Helen Walker with her Prestige Awards trophy — Permanent Makeup Artist of the Year, North of England

Prestige Awards

PMU Artist of the Year

North of England, 2026 / 27 · Winner 2024 / 25

Helen Walker with her Multi-Award Winner trophy at the Innovation & Excellence Awards

Innovation & Excellence Awards

Multi-Award Winner

Recognised for excellence in permanent makeup

Helen Walker holding her 2023 English Beauty Awards Finalist certificate

English Beauty Awards

Finalist

2023 & 2024

Awards matter. But happy clients matter more.

Visit Us

Visit The Permanent Makeup Company.

Luxury Boutique Clinic

Lytham

Lytham windmill on the Lancashire coast

The home of The Permanent Makeup Company, offering the complete range of permanent makeup, advanced removal, correction and Yellow Brow Rescue in the heart of Lytham.

The Permanent Makeup Company
8A Market Square
Lytham St Annes
Lancashire
FY8 5LW

07877 052906

Monthly Specialist Clinic

Manchester

Conveniently serving clients across Greater Manchester and the North West. Currently offering Yellow Brow Rescue and Non-Laser Removal (Botched Ink®).

Clinic dates are released monthly. Get in touch and we’ll let you know the next available date.

07877 052906

Permanent makeup treatments are exclusively available at our luxury boutique clinic in Lytham.

About Helen

Why clients trust Helen with their face.


Luxury Beauty Background

Over 15 years with Nars, Hourglass, Chantecaille, Rodial, Selfridges, Space NK and Clarins.

Permanent Makeup Since 2016

Trained one-to-one with Katy Jobbins, and continually with leading artists in the industry.

Advanced Removal Specialist

Level 4 qualified in laser and non-laser removal — the work other artists turn away.

Botched Ink® Trainer

Accredited to teach the saline removal technique to other practitioners.

Multi-Award Winner

Prestige Awards winner, Innovation & Excellence winner, and English Beauty Awards finalist.

Hundreds of Clients

Across Lytham, Manchester and the North West, many returning for years.

Every treatment is bespoke. Never templated. Never rushed. And if Helen doesn’t believe a treatment is right for you, she’ll tell you.

More About Helen

Every journey starts with a conversation.

Whether you’re considering permanent makeup for the first time, looking to refresh existing results, exploring removal or seeking expert correction, we’ll help you understand your options and guide you towards the treatment that’s right for you.

No pressure · Honest advice · Bespoke care

Book Your Complimentary Consultation

or call 07877 052906