Laser and Removal Specialists
The subtle changes that make the biggest difference.
Bespoke permanent makeup, advanced laser removal, and corrective work — practised with restraint and an eye for the long view. Lytham St Annes and Manchester.
Established 2016
Permanent makeup, considered.
The Permanent Makeup Co. exists for clients who want enhancement that ages beautifully — not a trend that dates. Our work is built on a refined, client-first approach: skin health first, restraint over volume, and the discipline to say no when a treatment isn't the right answer.
What we do
Three specialisms, one philosophy.
Permanent Makeup
Brows, lips, and eyes designed to look effortless, not obvious. Microblading, powder, and combination techniques for soft, lasting definition.
Explore Treatments
Laser & Removal
Advanced laser and non-laser methods to lift unwanted pigment safely. Held to a Level 4 qualification in removal — for old work, faded shapes, and migration correction.
Removal Services
Yellow Brow Rescue
A dedicated correction service for yellow, orange, or stubbornly off-tone brows after laser. Specialist assessment, real outcomes, no cover-up.
Visit Yellow Brow RescueOur principle
Why we sometimes say no — and it's probably not what you think.
Saying no to a treatment is one of the most useful things we can do for a client. Sometimes a brow needs to settle. Sometimes the skin needs healing first. Sometimes the look you're after is better achieved another way.
Our work is judged not by the day of your appointment, but by how it ages. That's why we lead with assessment, not technique — and why every consultation begins with the question: should this be done at all?
Meet the artist
Helen Walker.
With a background spanning Nars, Hourglass, Chantecaille, Rodial, Selfridges, Space NK, and Clarins, Helen brings editorial-grade attention to permanent makeup. Trained 1:1 with Katy Jobbins and now holding Level 4 in removal, she's recognised for corrective work that other artists avoid.
- 2016 First trained in permanent makeup; established the practice that becomes The Permanent Makeup Co.
- Level 4 Advanced qualification in laser and non-laser removal — the foundation of our Yellow Brow Rescue work.
- Finalist English Beauty Awards — recognising excellence in PMU artistry.
- 1:1 trained Direct training with Katy Jobbins, one of the UK's most respected PMU educators.
Studios
Two locations, each with its own remit.
Lytham St Annes
Our home studio — the full range of treatments and corrective work delivered in a refined, considered space on the Lancashire coast.
Manchester
For clients in the North-West who need our removal expertise — laser, non-laser, and Yellow Brow Rescue consultations. New permanent makeup is performed in Lytham only.
Client voice
What our clients tell us.
"Thank you so much for my brows — I love them. You listened to how I wanted them and shaped them perfectly. I can't stop looking at them."Dolly — Permanent Brows
"Helen took the time to actually look at my skin and tell me what would work and what wouldn't. That conversation alone was worth the trip."Consultation Client
"I'd been turned away by two other artists who said my old brows couldn't be corrected. Helen explained the path and delivered exactly what she said she would."Yellow Brow Rescue Client
Begin with a conversation
Ready to find out what's right for your features?
Every treatment we do begins with an honest assessment. No pressure. No upsell. Just a clear view of what's possible — and what isn't.