The Story
A decade in permanent makeup.
Helen has personally carried out permanent makeup since 2016, now from the luxury boutique clinic in Lytham, alongside a monthly specialist clinic in Manchester for Yellow Brow Rescue and non-laser removal.
She founded The Permanent Makeup Co. with one belief: that permanent makeup should never look permanent. Soft, restrained, considered — designed to fit the face it's on, not announce itself.
That philosophy is what eventually became the Naturally Defined Method™ — her signature technique of layered, pixelated colour built up over two appointments to deliver definition that wears like skin.
Helen regularly completes advanced training with some of the most prestigious PMU artists in the industry, and is recognised across the North-West for corrective work that other artists turn away.
Training & Credentials
The standard behind the work.
Removal Qualification
Level 4 Qualified
The highest UK qualification available for permanent makeup removal — covering both laser and non-laser techniques.
Botched Ink®
Accredited Trainer
Trained and certified to deliver the Botched Ink® saline removal technique — and to train other practitioners in it.
Ongoing Mastery
Advanced PMU Specialist
Regular advanced training with some of the most prestigious PMU artists in the industry — the work keeps evolving, so does the practice.
Awards & Recognition
Prestige Awards
PMU Artist of the Year,
North of England (2026/27)
& Winner (2024/25)
Innovation & Excellence
Multi-Award Winner
English Beauty Awards
Finalist, 2023 & 2024
The Naturally Defined Method™
Permanent makeup should never look permanent.
Soft, pixelated definition that wears like skin and looks like you.
Helen's signature technique builds colour in fine layers across two appointments — never one heavy session, never a hard line. The result is definition that looks like really good skin on a really good day, not like makeup.
Every treatment starts with a bespoke design built around your face, your features, and the way you actually live. No templates. No guesswork. Built for the long view.
See the Treatments