The
Permanent Makeup
Company Journey
A continuum of expert care.
Every client joins us at a different stage. Wherever your journey begins, every treatment is bespoke, every recommendation is tailored, and every step is guided by expertise.
Begin Your Journey
Your first permanent makeup treatment — beautiful, natural results designed for you.
2
Continue Your Journey
Refresh appointments that maintain your colour and shape for long-lasting results.
Years later
3
Renew Your Journey
Laser removal or non-laser correction, to safely remove or improve old pigment when needed.
4
Begin Again
Beautifully recreated permanent makeup — a fresh start with natural results.
… and the journey begins again.
A continuum of expert care — not a package.
The Journey describes how permanent makeup actually behaves over a lifetime — it is not a course of treatment you sign up to, and it is not something you buy as a bundle. Each stage consists of separate bespoke treatments, recommended independently according to what your skin and your existing work genuinely need.
Most clients do not start at stage one. Some arrive with permanent makeup from another artist that has faded, changed colour or lost definition. Some have been told their skin is oversaturated with old pigment and needs removal before anything new can be created. Some are considering their first treatment and want to understand what happens in five years, not just five weeks.
Wherever you join us, the next step is the one that’s right for you — even when that means advising you not to proceed.
Stage One
Begin Your Journey
Your first permanent makeup treatment. Brows, lips or eyeliner, designed around your features rather than a template — soft, natural definition that works with your own colouring and wears well as it ages.
Explore permanent makeup →Stage Two
Continue Your Journey
Permanent makeup softens over the years. A refresh restores colour and definition before the shape is lost, which keeps the result looking considered rather than tired — and means far less work than starting over.
Book a refresh consultation →Stage Three
Renew Your Journey
Laser removal or non-laser correction, to safely remove or improve old pigment when needed. This is the stage most clinics avoid and the one we specialise in — including yellow, orange and resistant pigment after laser elsewhere.
Explore removal and correction →Stage Four
Begin Again
Beautifully recreated permanent makeup on a clean canvas. Once old pigment has been removed or lightened sufficiently, we can create the result that was wanted in the first place — and the journey returns naturally to where it began.
See what recreation involves →Not sure which stage you’re at?
Most people aren’t, and that’s exactly what a consultation is for. Helen will assess your existing permanent makeup where appropriate, talk you through every suitable option, and recommend the treatment that’s genuinely right for you.
Book Your Complimentary Consultation